Steps to Building a Click-Ready Web site
There are no excuses for not having a Click-Ready Web site Here is
a simple 10 step check list to ensure you don't overlook anything. More »
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Gateway Pages Versus Great Content
Gateway pages are called by many names. Bridge, doorway, entry, and portal pages, to name a few. Their purpose is to trick search engine spiders into believing that the page is highly relevant
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There's a Virus in the Air
In 1996, an Internet business was born with $300,000 in
start-up costs from venture capitalists. Slowly, it
infiltrated the Web, and by 1998, merely two years later,
sold for 400 million dollars, and is currently the largest
company of its kind in the world. More »
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Stop, Thief! (Protect Yourself from Online Fraud)
It's a thief's dream. Simply obtain a credit card number--they don't
even have to have the actual card - and go shopping anonymously online.
Most online merchants don't have a chance against these e-thieves
because they can't rely on traditional methods of preventing fraud. In
fact, most e-retailers spend hundreds of dollars each year, if not
thousands, on fees associated with fraud. More »
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Online Loyalty - An Uphill Struggle
Did you know that 73% of online shoppers wait for promotions
that will give them a discount before making a repeat
purchase? And, according to Juniper Communications, 93% of
websites offer those promotions. So why is it so difficult
to get consumers to return to your site? More »
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Topping Sales with Testimonials
Imagine that
you're shopping for a particular diet product, and find it
on two different sites for the same price. But one of them
offered testimonials from their satisfied customers - who
would you buy from? (Some experts claim that customer
testimonials can increase your sales by 30%) More »
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Fate of Taxes on the Web Could Soon Be Decided
As the national tax deadline approaches, now it's a good time
to review the current state of affairs regarding the
Internet and that dreaded three-letter word. More »
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There Is No Such Thing as Fast Enough
According to a 1999 report by Zona Research, business Web
sites may be losing as much as $4.35 billion per year due
to long download times and Web page failures. More »
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Selling Advertising
Many Internet companies base their business model solely on advertising
revenue, and most have failed. Perhaps it's because Internet advertising is
still in its infancy, or perhaps it's because current advertising rates are
overpriced. Either way I'm here to give you a quick rundown of the basics
of selling advertising and how you can generate some additional revenue by
selling advertising space on your site. More »
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Power up Your Traffic with Search Engines
I have had very good success with these
techniques in Lycos, Infoseek, WebCrawler, AltaVista, and Excite. However it may be
impossible to achieve a high ranking under highly competitive keywords such as
"screensavers", but in that case you can probably find a niche keyword variation
such as "Free Screensavers" or "Screensaver downloads" in which you
can rank high. More »
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You Can Learn a Lot from a Good Samaritan
Forming a partnership with a good cause or a local
charity, perhaps one with a connection to your site's
subject matter, can be a useful tool for increasing traffic
while generating good will. More »
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Getting the word out: How to write and distribute a press release
In this age of banner ads, spam e-mails, and newsletters, there is no more
effective way to get across your message than a well thought out press
release. You don't have to be a big corporation to put out a release, all
you need is something interesting to announce. More »
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Don't Stop Now! (Overcoming Barriers to Order Completion)
Here's a sobering statistic to digest with your morning coffee: A study by A.T. Kearney states that online retailers are losing a staggering $3.8 billion dollars a year because four out of five online shoppers walk away from an order before it's completed. More »
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Ezine Publishing - The 7 Most Common Mistakes
Today the incredible effectiveness of ezine marketing in promoting online business is an open secret. It has also become extremely easy to publish an ezine. And so any self-respecting businessperson has one.
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Essential Questions for Online Advertisers
This week I received an email from an online marketer who was eager to make her online business profitable. So she took a leap of faith and spent $1500 on advertising. Not only was it more than she could afford, she was stumped when she received zero dollars in sales. Net loss: $1500.
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eZine Ad Headlines That Work
Ezine Advertising is one of the most powerful ways to market and promote your products and or services. There are literally thousands of electronic newsletters on the Internet with millions of people who subscribe to them. Placing ads in online newsletters is an inexpensive way to reach your target market quickly -- especially when you compare it with other forms of advertising. More »
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Converting Click-Thrus to Customers
Over the course of the past two or three weeks, I've received email from several people who had an unusual problem. They were getting loads of traffic to their site. More »
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